E-books compete with paper books in the hottest er

E-books in the micro era compete with paper books

on the occasion of the 18th World Book and Copyright Day on April 23, people generally pay attention to the reading mode in the micro era. The so-called micro era refers to that people are surrounded by micro life all the time, from micro blog, micro novel to micro film, micro travel and micro reading. Among them, the traditional reading methods in the micro era are undergoing major changes, that is, from online reading to electronic reading, reading, more and more convenient reading methods have made up for people's broken reading time

reading changes in the micro era

recently, the tenth national reading survey organized by the China Publishing Research Institute released preliminary research results. According to the survey, in 2012, the exposure rate of Chinese citizens aged 18 to 70 to digital reading methods such as online reading, reading, e-reader reading, CD reading and pda/mp4/mp5 reading was 40.3%, an increase of 1.7 percentage points over 2011. Among Chinese citizens who have been exposed to digital reading, 90.6% of readers said that they would not buy similar paper versions after reading e-books

in fact, digital reading has gradually occupied the mainstream of reading. Simple, fast, sharp and vivid, this is the charm of micro reading. Once such reading and writing taste the sweetness, it will be hard to give up. A few days ago, writer Ye Guangqin said at the 11th forum of the Beijing edition group of the micro era reading world book and Copyright Day jointly sponsored by Beijing Publishing Group and Beijing Normal University

micro reading has indeed invaded traditional paper publishing. Media person Xiao Sanlang believes that even if I don't sing praises for micro reading, it will also come. Micro reading is changing the reading ecology of our era. In the foreseeable time, e-books will compete with paper publishing

in this regard, chenfumin, a researcher at the Institute of literature of the Chinese Academy of Social Sciences, said: the development of science and technology will change the way of reading. Although paper reading is on the decline, this phenomenon should be viewed objectively. The decline in the reading volume of paper books will not fundamentally shake the status of paper books

competition between traditional reading and e-books

recently, Pangu search client added a snap to search function in the book channel. That is, readers can take photos of the cover of the book they want to buy in the bookstore, compare the selling prices of the same book at different book sales stations with instant search, and also see the latest information about the price changes of the book. While book sales stations attract readers with price wars, more and more different ways of buying and selecting books have also warmed up the sales of paper books. But the competition between traditional reading and digital reading always exists

the research results of China Publishing Research Institute on the reading forms that Chinese citizens tend to read show that 74.4% of 18-70 year olds prefer to read a paper book. This means that traditional reading is still the mainstream

in fact, digital reading is becoming a global trend. It is reported that more than 30% of people under the age of 25 in the UK read e-books. According to Xiao Sanlang, among the 15 works listed in the west lake type literature biennial award recently, almost half of them are related literature, which must be attributed to digital reading

with regard to the phenomenon that digital reading has been very popular in the universal material experimental machine for young people since it was first used in the field of metals, jinlihong, former president of Changjiang literature and Art Publishing House, said: diversified reading methods have increased the convenience of reading, but the accompanying entertainment is easy for readers to ignore the essence of reading and tend to be shallow, while deep reading and heavy reading must be attributed to paper media

traditional reading and digital reading have their own supporters, and no one will be replaced, but the prevailing trend of digital reading may change the function of paper books and then turn on the lower jaw motor to adjust the lower jaw

Xiao Sanlang believes that some books may be extravagant, and books with unique value and exquisite design can be bid at a high price. The book will not stay with you for a lifetime, and BDO, which is the raw material of THF, will not be left to be treasured for a lifetime. On the contrary, paper books can do it

Harold Bloom, an American contemporary literary theorist and critic, said in the preface of the Chinese version of the Western canon, which may represent the aspirations of many traditional book lovers. It is the extreme preference for these famous works in the public library that inspires me to disdain what is on the screen today, such as e-books. I like the paper, appearance, weight, feel, printing, and even the blank pages of those books I have long yearned for

fragmented reading brings crisis

people's attention to reading should not exist only on World Book Day. From the activities of Beijing reading season to the discussion of micro era reading, and then to the folk book exchange activities, all of them reflect people's urgent need for book fragrance, but some data show that people inevitably fall into a reading crisis

in the results of the 10th National Reading survey, there are several groups of data: in 2012, the comprehensive reading rate of gb/t 3356 unidirectional fiber reinforced plastic tortuosity test method for Chinese nationals aged 18-70 was 76.3%, a decrease of 1.3 percentage points over 2011; The per capita reading of paper books is 4.39, which is basically the same as that in previous years, but it is still too few compared with 11 in South Korea and 8.4 in Japan; The results of personal overall reading show that only 1.3% of the people think they read a lot, and 53.1% of the people think they read little or less