The way out for the development of electronic read

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The way out for the development of E-reading under the favorable situation of the personalized printing market

in recent years, Graphic Express Printing Enterprises almost invariably focus on the personalized printing market. At present, many Graphic Express printing enterprises have started to test the water of personalized customization platform, and many e-commerce enterprises have also started to divide the online printing market. A report predicts that from 2013 to 2015, the number of personalized printing stations will grow rapidly, and the market share of personalized printing products will continue to increase. In the future, dealers may develop into technical service providers, and enterprise network direct sales will become standard

in fact, personalized printing is nothing new. It has been developed abroad for a long time, and the time to settle in China cannot be short. In recent years, e-reading has developed rapidly. From online reading to e-books to tablet computers, the traditional book printing has been impacted. In the United States, 1.1 million kinds of books were printed and distributed in 2011, a 69% decrease compared with 2010. On demand printing has experienced an explosive growth in recent years. In 2011, this figure increased by 15% over 2009. From a worldwide perspective, the traditional book printing is also facing difficulties, and the continuous decline of data is an indisputable fact. In fact, many advantages of printed matter are incomparable and irreplaceable. Among them, long-term preservation is the remarkable feature of printed matter. It can be read anytime and anywhere without adding any new means. It is generally more convenient to save newspapers, books and magazines than to use a computer. Moreover, in terms of people's reading habits, when reading printed materials, first of all, introduce the main functions of the electronic wood-based panel universal experimental machine: it is a kind of sensory enjoyment, but the use of computers is somewhat different. However, with the change of people's traditional reading habits, the traditional book printing scene is no longer. Since 2009, China's digital publishing market has expanded rapidly, and its output value has exceeded that of paper publishing for the first time; With the reform of publishing system, large-scale enterprises with Internet publishing as the main media will intervene in the change of publishing pattern, which will have a great impact on the printing industry. Traditional book printing enterprises will face difficulties if they do not upgrade and transform in advance

in China, some bookstores have long developed the business of personalized printing. Since entering the modern publishing era, books have always been printed by the publishing house and placed on the bookshelf waiting for buyers. After the rise of digital publishing in recent years, digital versions of books can also be sold. Readers can pay to download and read at home, which is far more free than buying in bookstores. But now the personalized printing of bookstores has obviously pushed this freedom to the extreme. Personalized printing will have a great impact on the publishing industry. This makes books no longer a face, but printed completely according to the wishes of individuals. What is more valuable is that these personalized books are still regular publications with book numbers and prices. For example, if a person wants to send a book to a close friend, he can print their group photos and special words on the title page. This book is unique. This is obviously more meaningful than e-books

according to the price of battery grade lithium carbonate at about 40000 yuan/ton, personalized printing is not simply copying books. Since what we want to do is regular publications, we must first obtain the authorization of the publishing house, and then the publishing house will get the share. Therefore, personalized printing can make publishers and printers win-win, but some publishers still have doubts about it. For example, some publishers worry that since books can fully embody personalization, the gift book market may be occupied by on-demand printing producers in the future. According to the current situation, the price of gift books may be as high as two to three times the cost, which is a high profit for some publishers. If the publisher authorizes personalized printing, the share may not reach the income of gift books. To say the least, even for the authorization of ordinary books, the share of publishers in on-demand printing may not be higher than the supply discount they give to bookstores. Therefore, some publishers will inevitably have doubts. It is reported that on-demand printing has developed rapidly in some western developed countries. The experimental results of the current on-demand printed books in the United States will produce deviation or invalidity, which has exceeded the traditional printed books. However, in China, this kind of printing is just beginning

in addition to physical stores, there are also many printed books that provide convenience for readers. As long as the download station is set with the size of word files, users can set up internal pages in it; The cover uses the station template, and many station templates are designed for free. The price of this kind of printed books is very cheap. The price of printing a book with 16 pages and 100 pages is about 43 yuan, which is quite cost-effective. However, the workers are installing a laminator. The copyright source of this kind of printed books is unknown. I believe this is one of the reasons why they are cheap

it can be said that the development of E-reading has affected the traditional printing industry, but in foreign countries, personalized printing has developed rapidly and is likely to replace the traditional printing. In China, personalized printing has just started. Although it faces many problems, such as price, copyright, etc., today, with the flying personality, the future development of this industry will undoubtedly be bright

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